KIND TRAVELER AND LA TOURISM LAUNCH REGENERATIVE TOURISM PROGRAM WITH LOCAL HOTELS

Los Angeles, February 2023– As the first statewide regenerative travel program kicks off with Visit California & Kind Traveler, Los Angeles Tourism & Convention Board (LATCB), a proud destination partner in the program, launches a new wave of opportunities for travelers to make a positive impact when visiting Los Angeles. To mobilize this new opportunity, participating hotels in the region prioritizing sustainability and community impact share exclusive offers on KindTraveler.com incentivizing travelers to give back to selected charities. Through this new initiative advancing regenerative travel principles, LA Tourism is empowering a new generation of responsible travelers to work towards a sustainable future for the City of Angels. 

The Los Angeles charity beneficiaries include: 
-    The Gentle Barn, California: Teaching people kindness and compassion to animals, each other, and the plant. 
-    Marine Mammal Care Center: The only year-round marine animal hospital in LA County. 
-    Midnight Mission: Offers a path to self-sufficiency for LA’s most disadvantaged individuals and families.
-    spcaLA: Working to help homeless dogs, cats and rabbits of Los Angeles find shelter and care. 
-    Venice Family Clinic: Provides quality, primary health care to people in need.

With more than 97% of travelers revealing that it’s important for their vacation dollars to positively impact the communities they visit (Kind Traveler 2022 Impact Tourism Report), it has never been easier to dream big and plan a vacation that not only creates meaningful memories, but also a lasting community impact. Through the simple act of booking a hotel with Kind Traveler, travelers can now travel kindly and meaningfully support the local community with the selected Los Angeles charity beneficiaries, with 100% of the traveler’s donation supporting the designated charity. 

“At LA Tourism, we view ourselves as stewards of our community, and it is our vision to improve the quality of life for all Angelenos, which includes creating ways for visitors to travel sustainably and responsibly,” said Adam Burke, CEO & President of LA Tourism. “We are pleased to be partnering with Kind Traveler and Visit California on this initiative and to be able to give back to the incredible organizations involved.” 

In the city where everyone is welcome, responsible travelers will appreciate vibrant multicultural neighborhoods, thousands of miles of hiking and biking trails that create carbon-free amusement, 75 miles of sunny coastline, 50+ farmers’ markets, farm-to-table & plant-based dining galore, a large diversity of wildlife and conservation initiatives throughout the city, and many earth-friendly attractions such as Griffith Observatory, Topanga State Park and more. Los Angeles has 214 acres of open space and more theaters and museums than any other city in the U.S. Always a leader in sustainability, L.A. was the first city to mandate city buildings be LEED certified, and now has the nation's largest fleet of natural gas-powered, green buses.

The way it works is simple: Through Kind Traveler’s Give + Get hotel booking and media platform, travelers unlock exclusive offers from participating Kind Hotels with a $10 or more donation to the selected Los Angeles charity beneficiaries, or to another charity of choice on the platform. Positive impact metrics are shared with every booking empowering future visitors with specific details about how their travel dollars are supporting the local community. As an example, a $10 donation to Midnight Mission will provide four boxes of food for a family in need; a $10 donation to Venice Family Clinic will provide wellness and mental health programming to an individual in need; and a $10 donation to spcaLA will feed one homeless dog for two days. Travelers additionally have an opportunity to plant trees at the time of booking with Arbor Day Foundation; one-dollar plants one tree.

To further sustainability awareness, travelers also have an opportunity to learn about each property's sustainability, wellness and community impact features. Local neighborhood guides are shared with each hotel profile inspiring conscious, mindful, local travel opportunities and other ways to do good for the day or give back locally.

Discover the new opportunities for 2023 to plan your vacation and travel kindly in Los Angeles with participating hotels on Kind Traveler:
•    Dream, Hollywood
•    The Garland, North Hollywood
•    Hotel Erwin, Venice
•    Hotel Indigo Los Angeles Downtown, an IHG Hotel
•    Hotel Per La, Downtown LA
•    Sonesta Los Angeles Airport LAX

“In partnership with Los Angeles Tourism & Convention Bureau, Kind Traveler is delighted to mobilize new opportunities for travelers to give back, make a meaningful community impact, and advance regenerative and sustainable tourism principles in Los Angeles, a city hard at work pursuing an aggressive sustainability plan.” said Jessica Blotter, Co-Founder & CEO of Kind Traveler. “While giving back to charities connected to destination wellbeing helps California create a sustainable future, studies share that it’s also related to higher levels of trip satisfaction.”

To start planning your kind vacation and #TravelKindly visit: https://www.kindtraveler.com/content/los-angeles-tourism
 
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Media Contacts:
LA Tourism Media Contact: Melissa Yunk, myunk@latourism.org 
Kind Traveler Media Contact: Jessie Burns, Press@KindTraveler.com

For downloadable images, click here: MEDIA ASSETS
 
ABOUT KIND TRAVELER
Kind Traveler, a women-and-veteran-owned public benefit corporation, is the world’s first socially conscious Give + Get hotel booking and media platform that empowers travelers to positively impact the communities they visit through a network of 150+ destination-specific charities tied to the UN Global Goals. In advancing sustainable and regenerative tourism initiatives, Kind Traveler’s mission is to harness the next generation of travelers into a financial force that addresses some of the world’s greatest challenges and provides a positive impact to support local communities, the environment, and animals. Recognized with global awards from Fast Company (World Changing Ideas Award), Travel + Leisure (Global Vision Award), Newsweek (Future of Travel Award), Lufthansa Innovation Hub and UNWTO, Kind Traveler represents Kind Hotels and tourism boards in 22 countries globally. Visit us at KindTraveler.com and follow us on Facebook, Instagram, Twitter and LinkedIn.
 
ABOUT LOS ANGELES TOURISM & CONVENTION BOARD

Los Angeles Tourism & Convention Board (Los Angeles Tourism) is the non-profit destination marketing and sales organization for the Los Angeles tourism industry and the ultimate resource for where to stay and play in the L.A. area.
Los Angeles is a dynamic, ever-evolving destination – where diversity thrives, and everyone is welcome. Discover the true L.A. by exploring its more than 30 culturally rich neighborhoods, each one offering a distinct vibe. L.A. is home to more than 300 days of warm sunshine, 75 miles of idyllic shoreline, more museums and performing arts venues than any other U.S. city, and an innovative culinary scene led by influential tastemakers. A global creative capital and the epicenter of the sports universe, L.A. presents limitless possibilities for visitors from around the world. For more information, visit discoverlosangeles.com, or @discoverLA on Twitter, Instagram and Pinterest.